Description
A concept site for a fictional Brisbane pest control and termite business, built to demonstrate local SEO architecture in a competitive service category.
Research into the top-ranking Brisbane operators showed that pest control customers search by species, not by service — "cockroaches in kitchen," not "pest treatment." So the whole site is organised around the animal. An interactive pest picker sits under the hero: choose what you're dealing with and it highlights the matching treatment, then pre-fills the quote form.
Twelve hand-drawn SVG pest illustrations, a full JSON-LD schema graph, and a warm eucalypt palette chosen to stand apart from the corporate blue that dominates the category.
